Lord of Entertainment

Chapter 144: Telenovela on Hellfire channel

Waves Corporation took a hands-off approach to marketing, letting HOLLOW handle the promotional campaign.

HOLLOW focused primarily on television sales, knowing VHS players would naturally follow - after all, the players were useless without TVs to connect them to.

Across Horn Kingdom, posters appeared showing happy families gathered around color TVs. HOLLOW dominated the kingdom\'s billboards with their advertising.

Public reaction to the TV promotions varied widely. At a food stall, a group of employees studied a nearby billboard. "Have you heard about these TVs?" a white-collar dwarf asked between bites. "They say they\'re better than projectors..."

An imp demon scoffed. "Yeah, but look at that price tag," he gestured toward the billboard.

The prices were prominently displayed: "25 dollars" for small TVs, "45 dollars" for large models.

"That\'s two weeks\' salary right there..." someone muttered dejectedly.

"Definitely not cheap..." the dwarf agreed.

Outside HOLLOW\'s new TV stores, crowds gathered at the display windows. Inside, multiple TVs played "The Demonfather" in vivid color, drawing curious onlookers.

"Wow... Mom, can we get one?" a young girl tugged at her mother\'s sleeve.

Her mother glanced at the price tag and gently steered her away. "Let\'s look somewhere else, honey."

Most people simply stood watching the synchronized TVs playing "The Demonfather," the price keeping them outside. But occasionally, wealthy customers emerged with boxed televisions, drawing envious glances from the crowd.

Those who could afford it followed suit, entering the store with determination and leaving with their own sets.

The color TV remained a luxury item, affordable mainly to the wealthy and white-collar workers. Yet ironically, it was priced lower than its black-and-white predecessor.

The stark difference lay in consumer interest - while people eagerly sought the color TV, they completely shunned the black-and-white model.

This shift occurred despite persistent negative media coverage of television technology.

Yet now, even with continuing media criticism, color TV dominated public conversation.

First-day sales proved remarkable - the small TV model brought in 154 thousand dollars, while the larger model earned 244 thousand dollars.

These figures marked a stunning breakthrough for HOLLOW. Their previous black-and-white TV launch in Horn Kingdom had barely reached 50 thousand dollars in opening day sales.

The pattern extended beyond Horn Kingdom - across Anatolia, black-and-white TVs had failed to gain traction.

HOLLOW had been forced to halt black-and-white production entirely.

Where their previous TV venture had ended in disaster, color television seemed poised to reverse their fortunes.

***

Early TV buyers rushed to watch their favorite films, only to discover a limited selection - all VHS tapes came exclusively from Hellfire Studio. Though the quality was undeniable, viewers craved more variety.

Moreover, the TV\'s dependence on VHS players created another hurdle. Without a VHS player, the TV remained essentially unusable.

Media outlets pounced on these limitations:

"New Technology, Color TV, Useless Without VHS Player"

"TV: An Expensive Paperweight"

"Television, Colored or Not, Still Worthless - Buyer\'s Remorse Sets In"

In Hellfire Studio\'s headquarters, Arthur discussed signal allocation with Waves Corporation representatives - specifically requesting channel "6" for the Hellfire Channel.

The number "6" held special significance for demons.

Waves Corporation\'s recently constructed towers, along with their existing ones, would transfer to Hellfire Studio under their agreement.

After concluding negotiations with the Waves representative, Arthur reviewed the tower ownership documents.

"Everything\'s falling into place... Soon, every TV in Horn Kingdom will broadcast my channel..." he mused, studying the paperwork.

Within days, "Hellfire" channel 6 would begin operations.

Beyond channel 6, Arthur had secured channels 1, 2, and 7 - all under the Hellfire brand.

The studio\'s newly hired directors had split their focus - while Damien and two others handled films, the remaining five each developed telenovelas. They\'d produced enough episodes to fill daily programming slots, planning to repeat broadcasts to cover all hours.

Meanwhile, "Hellfire Got Talent" preparations continued, with a section of the VFX Studio designated for the show.

***

As color TV sales began to slump, buyers echoed media criticism about TVs being useless without VHS players.

Then HOLLOW and Hellfire\'s announcement changed everything - television viewing without VHS players.

The news sparked skeptical curiosity across the kingdom. "Hellfire channel? What could they possibly show?"

"Maybe they\'ll just air their old films?"

"Like Demonfather? We\'ve seen that already. If it\'s just their existing films, TV\'s still not worth buying."

"Yeah, and once they run out of films, what then?"

Public doubt ran deep, but change was coming.

TV owners, particularly those who\'d bought into the technological hype, eagerly explored this new "Hellfire" channel.

In one household, a wife watched her husband fiddle with their TV. "I told you to sell that useless thing! It\'s worthless without that player device!"

Her husband smiled sheepishly. "Come on, honey - there\'s something new about the TV! They say we can watch shows without the VHS player now..."

"We cancelled Horn\'s Daily subscription for this contraption, so it better be worth it," she muttered, settling beside him on the couch.

The TV flickered as her husband fumbled with the remote. "Number 6... where\'s channel 6?"

"Right here," his wife pointed to the button.

"Ah, there it is..." He scratched his head, embarrassed.

The TV switched to channel 6, initially showing static.

Noticing his wife\'s deepening frown, he quickly added, "The newspaper said we need to adjust the antenna." He reached up to the TV top, tweaking the antenna.

Slowly, the static faded away, unveiling a scene in the hospital.

"See? We can watch without the VHS!" he declared proudly.

His wife remained unimpressed.

Deflated, he sat back down beside her.

As they watched, he realized this wasn\'t Hellfire\'s usual film fare.

"What kind of story is this?" his wife asked.

"I... I\'m not sure... But it\'s rather engaging..." he ventured cautiously, watching her reaction.

Bracing for criticism about the program\'s quality, he was startled when she nodded. "It really is interesting..."

He stared at his wife in surprise.

The plot followed Kassandra, a young woman stolen as a baby and raised by a traveling circus instead of her wealthy birth family, the victim of a vengeful scheme.

The wife leaned forward, completely absorbed as Kassandra discovered hints about her true identity in this first episode. Her husband watched her reaction with growing satisfaction, finding himself equally drawn into the story.

This couple wasn\'t alone in their surprise at the Hellfire channel\'s offering.

Across the kingdom, other TV owners found themselves captivated by the unfolding drama.

Initially, viewers wondered about the title of this engaging \'film\' - until the Hellfire channel cut to a \'commercial break,\' revealing the name "Kassandra."

Finally, they had a name for this fascinating story that had captured their attention. No one yet used the term "telenovela" - that would come later - but something new had begun.

***

Across Horn Kingdom, media moguls celebrated what they perceived as the color TV\'s decline.

They congratulated themselves, believing their negative press had successfully turned the public against this "new technology."

What they failed to notice was the growing excitement among TV owners watching Hellfire channel\'s programs - "I Am Betty, The Ugly," "Kassandra," "The Rich Also Cry," "Isaura: Slave Girl," and "The Clone" had created a devoted following.

While the audience skewed heavily female, this proved advantageous for Hellfire channel\'s growth. Women\'s social networks spread news faster than any advertisement could manage.

The same madames who\'d criticized their wealthy husbands for buying televisions now boasted about them at social gatherings.

Within days of Hellfire\'s launch, the channel dominated conversations in housewife circles.

"Did you see yesterday\'s Kassandra?" one would ask excitedly during afternoon tea.

"Oh yes! I couldn\'t tear myself away!" another would respond. "My husband tried to discuss business matters, but I shushed him until it finished!"

These conversations repeated across the kingdom, at market squares, social clubs, and garden parties - anywhere women gathered to share their latest viewing experiences.